Coeliac Awareness Week! – Gluten-free guarantee

Coeliac UK Awareness WeekToday marks the beginning of Coeliac Awareness Week!

This year’s Awareness Week focuses on the availability of gluten-free food in stores and takes place from 12-18 May. This is really important as we need to be able to buy gluten free food where-ever we shop! So let’s make everyone aware of Coeliac Disease and make it happen!

Here’s some information from Coeliac UK

What’s it about?

We know that when it comes to food shopping, many of you encounter difficulties when searching for gluten-free staple items such as bread, crackers, cereal and rolls and you often have to visit more than one supermarket to finish your shopping which can be frustrating and time consuming.

Availability of gluten-free food is high on our agenda – and yours. Supermarkets are offering more and more products which are suitable for your diet, but we’re asking them to go a step further and sign up to our Gluten-free Guarantee which means having eight core gluten-free items available in their stores so that you can manage your condition more easily.

What will the supermarkets be signing up to?

Our Members, together with the advice of healthcare professionals, have told us about the key items they need to maintain a gluten-free diet. From this, we created a core basket of gluten-free food that we want the supermarkets to guarantee to be in store. This basket is made up from:
•fresh white bread
•fresh brown bread
•bread rolls
•breakfast cereals
•pasta
•flour
•crackers
•cereal bars.

We need you

Order your pack for ideas so you can help us make this initiative a success. Many of us asking about gluten-free food demonstrates demand and will help us as we talk to the retailers. You can help to support our Awareness Week when you’re next shopping for food by:
•letting your supermarket know about the demand for gluten-free food using the materials in your Awareness Week pack
•asking your local dietitian to support you by running one of our Store Tours
•use our supermarket card to tell us what’s available in your local supermarket
•holding an information stand in your local supermarket and give out our leaflets and symptom cards.

There are also other ways in which you can support our Awareness Week:
•take on the challenge of one of our Awareness Week walks with HF Holidays to fundraise and have fun at the same time.
•keep an eye on our Facebook and Twitter pages and spread the word by retweeting our statuses and sharing our photos to help us reach more people

If you are running or attending an event this week then let Coeliac UK know at https://www.coeliac.org.uk/forms/awareness-week-2014-event-registration-form/

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